Alexandra grew up in Israel’s multicultural mélange. From a young age she was exposed to the concept of handcrafted design by her French couturier mother. Always drawn toward the creative realm, Alexandra initially pursued a career as a filmmaker. However it was in 2004, during a jewelry bench class, that she found her true passion and career calling. Alexandra launched her first collection at Phillips de Pury in New York in 2010. After a decade in New York City Alexandra moved to the island of Bali, Indonesia in 2016 to search for new inspiration. Mor set out to create a more meaningful, spiritually connected, and eco-conscious practice.